--- title: Soof | Business Systems Consultant & Your Systems Person description: CRM and systems automation for small businesses. Soof brings enterprise CRM and systems expertise to small businesses, and sticks around to support. image: https://soofcrm.com/hubfs/soof-share-card.jpg --- [![Soof CRM](https://soofcrm.com/hs-fs/hubfs/__hs-marketplace__/3-1.png?width=214&height=40&name=3-1.png)](https://soofcrm.com/?hsLang=en) ☰ [Home](https://soofcrm.com/?hsLang=en)[About](https://soofcrm.com/about?hsLang=en)[Offerings](https://soofcrm.com/offerings?hsLang=en)[Projects](https://soofcrm.com/projects?hsLang=en)[Resources](https://soofcrm.com/resources?hsLang=en)[Blog](https://soofcrm.com/blog?hsLang=en)[Book a call](https://meetings.hubspot.com/soof) Your systems person # Systems that fit your business. A partner who fits your team. I'm Soof, a business systems consultant. I spent nearly a decade on CRM and systems strategy inside big companies, and now I bring that expertise to small businesses, minus the big-company nonsense. [Let's talk →](https://meetings.hubspot.com/soof)[How I can help](https://soofcrm.com/offerings?hsLang=en) ![Soof smiling at her desk with a notebook](https://soofcrm.com/hs-fs/hubfs/Headshots/SoofHirschmann_0057-cropped.png?width=600&height=750&name=SoofHirschmann_0057-cropped.png) 30+ systems · 15+ industriesFrom Salesforce to GHL, healthcare to film. Sound familiar? ## There has *GOT* to be a better way to do this. Why are we still doing this manually?Why doesn't this system work?Why am I paying for this?Why can't these tools talk to each other?Do we actually need this software?Can we automate this? If you've said any of these out loud (or muttered them at your laptop), you don't need another consultant or another fight with ChatGPT/Claude. You need a systems person who knows your business. The fourth-consultant problem ## You shouldn't have to explain your business for the fourth time to the fourth consultant. ### Every new consultant - Starts from zero - Knows one tool - Leaves when the project ends - Asks you to re-explain the weird stuff ### Your systems person - Starts where we left off - Knows 100+ tools, and how all yours fit together - Sticks around as you grow - Already knows why the weird stuff exists What I do ## I help small businesses make their technology earn its keep. 01 ### Figure out what you actually need Before we buy anything else, let's figure out why this isn't working. Sometimes the best recommendation is don't buy anything. 02 ### Make what you have work Most businesses already pay for tools that could do a lot more. I set up, clean up and optimize the CRM and systems you already own. 03 ### Connect & automate Stop paying people to do work your systems could be doing. Integrations, workflows, Zapier and AI, where they actually help. 04 ### Stay on top of it Your business changes. Your systems should change with it. I stick around for the next question, and the one after that. [See offerings →](https://soofcrm.com/offerings?hsLang=en) How it works ## Listen first. Then build something your team will actually use. ### Listen *"Okay. Show me how you're doing it now."* I learn your people, processes, exceptions and goals before designing anything. ### Design A right-sized plan built around how your business really works, not a template, and not whatever I happen to sell. ### Build I don't hand you a strategy deck and disappear. I configure it, connect it, automate it and train your team. ### Stick around Systems aren't finished when implementation ends. I'm still here at 30, 60, 90 days and beyond. ![Soof laughing while working on her laptop](https://soofcrm.com/hs-fs/hubfs/Headshots/SoofHirschmann_0001.jpg?width=600&height=750&name=SoofHirschmann_0001.jpg) Why work with me ## You get a person, not a consulting firm. No passing you from strategist to salesperson to junior implementer. I learn your business, then I build your systems, and I remember everything about it six months later, too. - **Enterprise thinking, small-business attention.** Systems architecture, data discipline and reporting, right-sized for a small business team. - **The right tool, not my favorite tool.** My first question is "Can we make what you already have work?" Not "What can I migrate you to?" - **Strategy *and* implementation.** Less translation, fewer handoffs, faster results. - **Context compounds.** The longer we work together, the less you ever have to explain twice. Kind words ## What it's like to work together. ★★★★★Every client survey so far: 5 out of 5, "exceeded expectations." > What once felt like an overwhelmingly dynamic tool is now a system our team completely trusts and relies on… If you're looking for a HubSpot partner who drives real behavior change and thought partnership, not just technical setup, we can't recommend Soof enough. **Samantha Blakeley**VP of Sales, Leaderology > Soof CRM helped us achieve our goals quicker and more professionally than any previous CRM consultant or implementation partner I have worked with. **Lonny Weiss**President, Longevity > When I later joined ChargerHelp as SVP of Sales, she was the first person I called… Soof is truly indispensable. **Maricela McKenzie**Founder, Clarida Strategies · Former SVP of Sales, ChargerHelp > Honestly, she changed how I view CRMs and business processes… I can't imagine a world not utilizing the processes she set in place. **Dr. Jaime G. Raygoza, PCC**Founder, Rainbow Career Coaching > I had an idea of what I wanted to accomplish with a CRM system, but no idea how to implement it. Soof listened to my needs and brought my vision to reality. **Amanda Duff**Founder, Now What HR > Soof understood our individual, departmental and organizational challenges and needs… The only thing I would change is that I wish we found Soof sooner! **Kay Basi**Director of Marketing, Leaderology Businesses I've helped ![Leaderology](https://soofcrm.com/hs-fs/hubfs/leaderology.png?height=40&name=leaderology.png)![ChargerHelp](https://soofcrm.com/hs-fs/hubfs/chargerhelp.png?height=40&name=chargerhelp.png)![Farmers Insurance](https://soofcrm.com/hs-fs/hubfs/farmers-insurance.png?height=40&name=farmers-insurance.png)![Rainbow Career Coaching](https://soofcrm.com/hs-fs/hubfs/rainbow-career-coaching.png?height=40&name=rainbow-career-coaching.png)![Now What HR](https://soofcrm.com/hs-fs/hubfs/now-what-hr.png?height=40&name=now-what-hr.png)![Medicos](https://soofcrm.com/hs-fs/hubfs/medicos-tx.png?height=40&name=medicos-tx.png)![Tumble-N-Dots Pediatric Therapy](https://soofcrm.com/hs-fs/hubfs/tumblendots.png?height=40&name=tumblendots.png)![Elevating HCM](https://soofcrm.com/hs-fs/hubfs/elevating-hcm.png?height=40&name=elevating-hcm.png)![Clarida Strategies](https://soofcrm.com/hs-fs/hubfs/clarida-strategies.png?height=40&name=clarida-strategies.png)![Longevity](https://soofcrm.com/hs-fs/hubfs/longevity.png?height=40&name=longevity.png) ![](https://soofcrm.com/hs-fs/hubfs/leaderology.png?height=40&name=leaderology.png)![](https://soofcrm.com/hs-fs/hubfs/chargerhelp.png?height=40&name=chargerhelp.png)![](https://soofcrm.com/hs-fs/hubfs/farmers-insurance.png?height=40&name=farmers-insurance.png)![](https://soofcrm.com/hs-fs/hubfs/rainbow-career-coaching.png?height=40&name=rainbow-career-coaching.png)![](https://soofcrm.com/hs-fs/hubfs/now-what-hr.png?height=40&name=now-what-hr.png)![](https://soofcrm.com/hs-fs/hubfs/medicos-tx.png?height=40&name=medicos-tx.png)![](https://soofcrm.com/hs-fs/hubfs/tumblendots.png?height=40&name=tumblendots.png)![](https://soofcrm.com/hs-fs/hubfs/elevating-hcm.png?height=40&name=elevating-hcm.png)![](https://soofcrm.com/hs-fs/hubfs/clarida-strategies.png?height=40&name=clarida-strategies.png)![](https://soofcrm.com/hs-fs/hubfs/longevity.png?height=40&name=longevity.png) ![Soof sitting at a table, smiling, arms folded](https://soofcrm.com/hs-fs/hubfs/Headshots/SoofHirschmann_0006.jpg?width=600&height=750&name=SoofHirschmann_0006.jpg) Hi, I'm Soof ## I have a bit of a systems superpower. I can walk into a business, watch how work actually gets done and pretty quickly see where information gets lost, where people are doing a system's job, and where one small change would make everyone's life easier. I spent almost a decade doing that at the enterprise level, including CRM and systems strategy at Wells Fargo and Rivian. Now I do it for small businesses, personally. Wells FargoRivianSalesforce Certified AdministratorSalesforce Certified Sales Cloud Consultant [Read my story →](https://soofcrm.com/about?hsLang=en) ## You shouldn't have to find a new consultant every time your business changes. Tell me what's driving you nuts. We'll figure out whether it's a quick fix, a real project, or nothing you need to buy at all. [Book a call →](https://meetings.hubspot.com/soof) The newsletter ## Keep me posted! I write a short weekly email with practical CRM tips, lessons from real client projects, and resources that make your systems feel a little easier. I also share workshops, templates and other events along the way! First name Email Keep me posted → One short email a week. Unsubscribe anytime. ![Soof CRM](https://soofcrm.com/hs-fs/hubfs/__hs-marketplace__/3-1.png?width=190&height=36&name=3-1.png) Systems that fit your business. A partner who makes it all make sense. #### Explore [About](https://soofcrm.com/about?hsLang=en)[Offerings](https://soofcrm.com/offerings?hsLang=en)[Projects](https://soofcrm.com/projects?hsLang=en)[Resources](https://soofcrm.com/resources?hsLang=en)[Blog](https://soofcrm.com/blog?hsLang=en) #### Say hi [Book a call](https://meetings.hubspot.com/soof)[hello@soofcrm.com](mailto:hello@soofcrm.com)[LinkedIn](https://www.linkedin.com/in/shacohen/) © 2026 Soof CRM, LLC. Your systems person.[Privacy Policy](https://soofcrm.com/privacy-policy?hsLang=en)[Terms & Conditions](https://soofcrm.com/terms-conditions?hsLang=en) ![](https://soofcrm.com/hubfs/ghost-layer-big.png) × Free 5-day challenge Stop getting ghosted 5 follow-ups that stop leads, clients & past clients from disappearing on you. One quick email a day. [Join the free challenge →](https://soofcrm.myflodesk.com/ghost-challenge?utm_source=soofcrm.com&utm_medium=website_popup&utm_campaign=ghost_challenge) Free · 5 days · Unsubscribe anytime ```json { "@context" : "https://schema.org", "@id" : "https://soofcrm.com/#business", "@type" : "ProfessionalService", "description" : "Business systems consultant for small businesses: systems audits, CRM implementation, automation and integrations, and ongoing systems support across Salesforce, HubSpot, Zapier and AI.", "email" : "hello@soofcrm.com", "founder" : { "@id" : "https://soofcrm.com/#soof" }, "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Systems audit" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "CRM implementation" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Automation and integrations" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Ongoing systems support" } } ], "name" : "Offerings", "url" : "https://soofcrm.com/offerings" }, "image" : "https://soofcrm.com/hubfs/soof-share-card.jpg", "knowsAbout" : [ "CRM", "Salesforce", "HubSpot", "Zapier", "Business process automation", "Systems integration", "AI for small business", "Revenue operations" ], "legalName" : "Soof CRM, LLC", "logo" : "https://soofcrm.com/hubfs/__hs-marketplace__/3-1.png", "name" : "Soof CRM", "potentialAction" : { "@type" : "ReserveAction", "name" : "Book a call", "target" : "https://meetings.hubspot.com/soof" }, "sameAs" : [ "https://www.linkedin.com/in/shacohen/" ], "url" : "https://soofcrm.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://soofcrm.com/#soof", "@type" : "Person", "image" : "https://soofcrm.com/hubfs/Headshots/SoofHirschmann_0057-cropped.png", "jobTitle" : "Business Systems Consultant", "name" : "Soof Hirschmann", "sameAs" : [ "https://www.linkedin.com/in/shacohen/" ], "url" : "https://soofcrm.com/about", "worksFor" : { "@id" : "https://soofcrm.com/#business" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://soofcrm.com/#website", "@type" : "WebSite", "name" : "Soof CRM", "publisher" : { "@id" : "https://soofcrm.com/#business" }, "url" : "https://soofcrm.com/" } ```