Leadership and Personal Growth

Journeys in Entrepreneurship: From Business Ventures to Family Adventures

Embarking on the entrepreneurial journey is an act of courage. It involves stepping into the unknown, eager and determined to tackle any...

The Peril of "Yes": A Tale of Two Systems

In the ever-evolving world of customer relationship management (CRM), the difference between a system that propels your business forward...

Some Things Are Just Better Together: Parenting Lessons for CRM Success

Once upon a time in the chaotic realm of toddler parenthood, I found myself faced with a common dilemma: distracting my little one while...

My Journey from Novice to Expert: Earning my Salesforce Stripes

I've gotten used to my name being synonymous with "Salesforce" wherever I've worked. I found that it was rare for the system to come up...

Hey, I'm Soof! Here's a little bit about me.

I'm all about making systems work their absolute best for businesses. After studying economics and math at UCLA, I've dived into the...