Is your CRM a toy bus?
As a new parent, I’ve found that children teach us a lot—not just about ourselves or the parenting journey, but about life and, in a...
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Get more BANG for your CRM buck! Squeeze every drop of value from your CRM.
Soof Hirschmann
Sep 163 min read
The Gift of Non-Technicality: How Embracing What I Didn't Know Became My Biggest Strength
A lot of you might not know this, but I didn’t start my career in tech. If you’ve seen me mention “accidental admin” before, you should...
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Soof Hirschmann
Sep 104 min read
Pirouettes to Power Moves: Ballet Lessons for Business Leaders
Anyone who knows me personally has likely discovered that dance has always been an inseparable part of my life. From the age of 4, I've...
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Soof Hirschmann
Aug 204 min read
The Play Never Happens on Stage: An IRL Example
In my last post, I shared the moment when Corporate Soof learned that "the meeting never happens in the meeting," and it blew her mind....
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Soof Hirschmann
Aug 64 min read
Lessons from the Business World: The Play Never Happens On Stage
As I navigate the tumultuous journey of entrepreneurship, building my business from the ground up, I keep getting flashbacks of lessons I...
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Soof Hirschmann
Jun 105 min read
Eating the Elephant: Tackling Big Projects One Bite at a Time
We've all been there. Your boss or client invites you to a meeting—you walk in with a sense of foreboding, and you walk out with what...
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Soof Hirschmann
Jun 33 min read
Hire Smarter, Not Harder: The Hidden Benefits of a Part-Time CRM Consultant
In today’s competitive business landscape, the need for efficient and effective Customer Relationship Management (CRM) cannot be...
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Soof Hirschmann
May 224 min read
The Art of Listening: Transforming Business Systems with Genuine Engagement
In the world of business and technology solutions, especially in the 'customer is king' era, you’d think that building a solid foundation...
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Soof Hirschmann
May 83 min read
Journeys in Entrepreneurship: From Business Ventures to Family Adventures
Embarking on the entrepreneurial journey is an act of courage. It involves stepping into the unknown, eager and determined to tackle any...
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Soof Hirschmann
Apr 103 min read
The Peril of "Yes": A Tale of Two Systems
In the ever-evolving world of customer relationship management (CRM), the difference between a system that propels your business forward...
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Soof Hirschmann
Mar 272 min read
Some Things Are Just Better Together: Parenting Lessons for CRM Success
Once upon a time in the chaotic realm of toddler parenthood, I found myself faced with a common dilemma: distracting my little one while...
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Soof Hirschmann
Mar 183 min read
My Sky-High Strategy for Salesforce Success: A Lesson from the Flight Deck
In the world of Salesforce implementation, my experience has been a roller coaster of triumphs and tribulations. From the early days of...
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Soof Hirschmann
Feb 262 min read
How (Salesforce and) I Saved the Day: A Tale of Operational Resilience
In the heart of corporate chaos, where deadlines loom large and challenges abound, lie the unsung heroes of modern business: Salesforce...
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Soof Hirschmann
Feb 162 min read
Shaking Things Up: Lessons from a Sneaky Stress Test
As a budding business owner, I've been eagerly sharing updates with my family and close friends. Hey, everyone, my website is finally up!...
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Soof Hirschmann
Dec 29, 20232 min read
My Journey from Novice to Expert: Earning my Salesforce Stripes
I've gotten used to my name being synonymous with "Salesforce" wherever I've worked. I found that it was rare for the system to come up...
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Soof Hirschmann
Dec 22, 20232 min read
Hey, I'm Soof! Here's a little bit about me.
I'm all about making systems work their absolute best for businesses. After studying economics and math at UCLA, I've dived into the...
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