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Get more BANG for your CRM buck! Squeeze every drop of value from your CRM.


Soof Hirschmann
Aug 20, 20244 min read
The Play Never Happens on Stage: An IRL Example
In my last post, I shared the moment when Corporate Soof learned that "the meeting never happens in the meeting," and it blew her mind....
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Soof Hirschmann
Aug 6, 20244 min read
Lessons from the Business World: The Play Never Happens On Stage
As I navigate the tumultuous journey of entrepreneurship, building my business from the ground up, I keep getting flashbacks of lessons I...
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Soof Hirschmann
Jun 10, 20245 min read
Eating the Elephant: Tackling Big Projects One Bite at a Time
We've all been there. Your boss or client invites you to a meeting—you walk in with a sense of foreboding, and you walk out with what...
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Soof Hirschmann
Jun 3, 20243 min read
Hire Smarter, Not Harder: The Hidden Benefits of a Part-Time CRM Consultant
In today’s competitive business landscape, the need for efficient and effective Customer Relationship Management (CRM) cannot be...
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Soof Hirschmann
May 22, 20244 min read
The Art of Listening: Transforming Business Systems with Genuine Engagement
In the world of business and technology solutions, especially in the 'customer is king' era, you’d think that building a solid foundation...
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Soof Hirschmann
Apr 10, 20243 min read
The Peril of "Yes": A Tale of Two Systems
In the ever-evolving world of customer relationship management (CRM), the difference between a system that propels your business forward...
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Soof Hirschmann
Mar 18, 20243 min read
My Sky-High Strategy for Salesforce Success: A Lesson from the Flight Deck
In the world of Salesforce implementation, my experience has been a roller coaster of triumphs and tribulations. From the early days of...
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Soof Hirschmann
Feb 26, 20242 min read
How (Salesforce and) I Saved the Day: A Tale of Operational Resilience
In the heart of corporate chaos, where deadlines loom large and challenges abound, lie the unsung heroes of modern business: Salesforce...
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Soof Hirschmann
Feb 16, 20242 min read
Shaking Things Up: Lessons from a Sneaky Stress Test
As a budding business owner, I've been eagerly sharing updates with my family and close friends. Hey, everyone, my website is finally up!...
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