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Journeys in Entrepreneurship: From Business Ventures to Family Adventures
Embarking on the entrepreneurial journey is an act of courage. It involves stepping into the unknown, eager and determined to tackle any...

Soof Hirschmann
May 8, 20243 min read


The Peril of "Yes": A Tale of Two Systems
In the ever-evolving world of customer relationship management (CRM), the difference between a system that propels your business forward...

Soof Hirschmann
Apr 10, 20243 min read


Some Things Are Just Better Together: Parenting Lessons for CRM Success
Once upon a time in the chaotic realm of toddler parenthood, I found myself faced with a common dilemma: distracting my little one while...

Soof Hirschmann
Mar 27, 20242 min read


My Journey from Novice to Expert: Earning my Salesforce Stripes
I've gotten used to my name being synonymous with "Salesforce" wherever I've worked. I found that it was rare for the system to come up...

Soof Hirschmann
Dec 29, 20232 min read


Hey, I'm Soof! Here's a little bit about me.
I'm all about making systems work their absolute best for businesses. After studying economics and math at UCLA, I've dived into the...

Soof Hirschmann
Dec 22, 20232 min read
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