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Get more BANG for your CRM buck! Squeeze every drop of value from your CRM.


Soof Hirschmann
May 8, 20243 min read
Journeys in Entrepreneurship: From Business Ventures to Family Adventures
Embarking on the entrepreneurial journey is an act of courage. It involves stepping into the unknown, eager and determined to tackle any...
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Soof Hirschmann
Apr 10, 20243 min read
The Peril of "Yes": A Tale of Two Systems
In the ever-evolving world of customer relationship management (CRM), the difference between a system that propels your business forward...
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Soof Hirschmann
Mar 27, 20242 min read
Some Things Are Just Better Together: Parenting Lessons for CRM Success
Once upon a time in the chaotic realm of toddler parenthood, I found myself faced with a common dilemma: distracting my little one while...
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Soof Hirschmann
Dec 29, 20232 min read
My Journey from Novice to Expert: Earning my Salesforce Stripes
I've gotten used to my name being synonymous with "Salesforce" wherever I've worked. I found that it was rare for the system to come up...
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Soof Hirschmann
Dec 22, 20232 min read
Hey, I'm Soof! Here's a little bit about me.
I'm all about making systems work their absolute best for businesses. After studying economics and math at UCLA, I've dived into the...
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